When typography appears on screen, there are many factors that contribute to how it’s displayed, some of which include: A printed page won’t shapeshift depending on who is holding it-colors can be tightly controlled and the typeface will remain static. When it comes to print design, there are few variables in how a user will interact with it. In the spirit of brushing up on the fundamentals, use the web typography tips below when selecting a typeface and formatting it for the best reading experience. But as the role of the designer now spans across all types of digital mediums, typography is a bigger beast to tame. ![]() Traditionally, graphic designers have always studied the fundamentals of typography in terms of print design. Selecting a typeface for a particular design comes with a long list of considerations. In those small shapes, experts balance things like emotion and neutrality, personality and practicality, legibility and flexibility. ![]() Typography designers dedicate their careers to crafting letterforms. And yet, choosing the right typeface is one of the most deliberated decisions of the design process. Choosing a typeface can be done by virtually anyone-simply click a name in a dropdown list.
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